My Recent TiVo Projects

My expertise is made up of different and diverse aspects of product design, but what counts are the stories behind every project. These stories are not just about the design, they are about the journeys I took while solving company’s objective and delighting users around the world.

For the past 11 years 10 months and 3 days, I have been privileged 
to work at TiVo, Inc., in San Jose, as a Lead Product Designer for 3 platforms: Web, TV, and Mobile.

Promoting channel brands through smart interactions

Led the comprehensive overhaul of TiVo DVR’s online guide, significantly enhancing partner engagement and increasing pilot sign-ups.

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Away with dark patterns! Hurray the transparency!

Headed the complete overhaul redesign of Setting and Privacy section on TiVo.com.

85% increase in customer satisfaction rate
22% increase conversion rate
Achieved 70% NPS score
47% drop in customer support calls

Away with darkness

Mobi TV 3 unique
sign up solutions

Directed and overseen 3 way sign up hub for MobiTV user base.

Increased monthly active days per user (+50%), monthly listening hours per user (+36%) and new customer retention rate (+31%).

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Giving people the power of self-serve support

Led complete overhaul of TiVo.com Support site in US and globally resulting in 75% reduction in tickets and calls to customer support were reported, indicating that customers were self-servicing successfully through the Support Hub.
Analytics Accuracy: My idea of an introduction of effective analytics was a game-changer, providing an invaluable data about customers behaviors and action patterns.

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Spectacular fail of onboarding flows

Led the design team to create a Stream 4k first time user experience onboalrding flows

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Payment method updates

Led the design team to create a Stream 4k first time user experience onboalrding flows

Coming soon

Everything you need to know about your account in one smart view

Lead TiVo.com Manage My Account dashboard complete redesign with these results:

Coming soon